![]() ![]() ![]() Companies such as Sony and even Narayana Hridayalaya are great examples of such companies. You also need to get into the mind of your customer, which is all about existential knowledge. This is like stepping into the shoes of your customer.īut this is not all. The engineers came back and then defined a design. ![]() Nissan sent some 200 engineers to Europe with each driving almost 2,500 kilometers across different roads to understand what it takes to be a motorist in Europe. However, if you look at what Nissan did years ago while exploring to enter the European markets, they were focused upon the experiential aspect of knowledge. You are given a set of specifications and you deliver the best project, but that���s about it. Most Indian firms and professionals are very good in technical skills. There are three layers of knowledge, technical, experiential and existential. How do you align knowledge with customer needs? ![]()
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